Now, think about the meaning of “2″. Yes, we already know it’s a number comes after one. When you take it’s meaning as “the second” in a numeral string for two, you may name it as “Alternative” too. Yes, this is the point of this post.

In a marketplace, if there are generic and -stronger than you- brands, you may like to position your brand as alternative of them and wait your turn. This point of view was experienced and succeeded. Look at “We try harder” slogan of Avis.

ZDF is a German TV channel - Zweites Deutsches Fernsehen (Second German Television). Ok. They are 2nd channel and and their brand beginning with a Z letter already. But when you look at their logo, you can see their above mentioned competitive pretention easily. Did somebody put forward this idea into their logo creation process? We don’t know obviously. The only thing we know is, it’s a good work. Look at that:

Good idea and technically perfect design. Beautifull too.

If you would like to read something different, look at to the blogs. Not just to ours but to the other blogs which say something about what you are looking for.

Well, Logo Talks administrated by peoples from a commercial establishment but this is not the place to express our commercials. Logo Talks is not affiliated with or endorsed by Logodisq.com. We have separated Logodisq and Logo Talks physically as you may notice for only this reason. Some posts include about them is just for your right to know who is there in the backstage.

We will give detailed answer to this question in advance. Obviously, this answer will be different from any encyclopedia item(s) but until our further postings concerning our title above, you can keep reading from Wiki.

And think about another question: “What would we do if they were not out there?”

Logodisq will start to sell ‘logodisq 2.0′ CDs from 1st of July with introductionary prices (25% off) until the end of September 2006. More info.